China Expertise · Global Execution

Make your brand
matter in China
and beyond.

What we deliver

Strategy · Localized Content · Creators · Ad Campaign Optimization · Livestreaming.

Rooted in China and experienced across global markets, we create locally relevant campaigns that help brands connect with the audiences that matter.

China Platforms
Global Platforms
Campaign Experience

China · Southeast Asia · Europe · Middle East · Latin America

From growing Chinese brands at home to localizing their campaigns for audiences worldwide.

Explore Our WorkDiscuss Your Market
GLOBAL GROWTH · AUSTRALIA · MIDDLE EAST · AMERICAS · EUROPE · SOUTHEAST ASIA · CHINA · GLOBAL GROWTH · AUSTRALIA · MIDDLE EAST · AMERICAS · EUROPE · SOUTHEAST ASIA · CHINA ·
Selected Work

BUILD BRANDS.
DRIVE SALES.
ACROSS MARKETS.

Not just content. Not just views. Every case shows the challenge we solved, the strategy we built, the execution we led—and the business results we delivered.

CHINA → SOUTHEAST ASIA

NISSAN

AUTOMOTIVE · CONTENT & LIVESTREAMING
4,120 QUALIFIED LEADS
VIEW CASE →
CHINA MARKET

SEMIR

Lifestyle · MULTI-PLATFORM CONTENT
+30% FOLLOWER GROWTH
VIEW CASE →
CHINA MARKET

YUE RESTAURANT

LOCAL BUSINESS · FOOD & BEVERAGE
+250% STORE TRAFFIC
VIEW CASE →
CHINA MARKET

PANETTIES

BEAUTY · SOCIAL COMMERCE
RMB 300K+ MONTHLY SALES
VIEW CASE →
MIDDLE EAST

HUALUN

AUTOMOTIVE · B2B TRADE SHOW
+180% INQUIRIES
VIEW CASE →
LATIN AMERICA

GAC-CAIRNS

COMMERCIAL VEHICLES · DEALER NETWORK
+35% DEALER SIGN-UP
VIEW CASE →
EUROPE

GAC-EUROPE

AUTOMOTIVE · TEST DRIVE PROGRAM
+5,800 TEST DRIVES
VIEW CASE →
VIEW ALL WORK
GAC

ONE TEAM.
FROM INSIGHT
TO ACTION.

From market-entry strategy to localized content, creators, paid media, campaignoptimization and live commerce, every service is shaped around the client's market and business goal.

01 / MARKET ENTRY

Enter With a Clearer Plan.

Audience, positioning, platform roles, launch roadmap and practical market-entry decisions.

02 / CONTENT

Content That Belongs in the Market.

Platform-native strategy, scripting, production, publishing and community workflows.

03 / CREATORS

The Right Creators.

Discovery, vetting, briefing, negotiation, content management and performance reporting.

04 / PAID MEDIA

Turn Creative Into Growth.

Campaign setup, creative testing, optimization and reporting around meaningful actions.

05 / LIVE STREAM COMMERCE

Designed to Sell & Learn.

Live strategy, hosts, scripts, production, commerce operations and post-live analysis.

06 / INTEGRATED

Build the Whole Route.

Combine services into a focused market-entry, content, creator, paid or commerce programme.

Creator Network

NOT JUST
INFLUENCERS.

The right creator isn't simply the biggest name—it's the one who fits your product, audience, market and campaign goal. We source and match creators across categories, platforms and regions to find that fit.

CATEGORY
ALL BEAUTY AUTOMOTIVE FOOD LIFESTYLE
CHINA
大虾试车真香AUTOMOTIVE · Douyin · 744K+
CHINA
玉鱼子Beauty · Xiaohongshu · 158K+
CHINA
梦宝宝食游记Food · Douyin · 417K+
CHINA
我是李鄂AUTOMOTIVE · Xiaohongshu · 213K+
CHINA
屿屿BEAUTY · Xiaohongshu · 47K+
CHINA
Allsucks_Lifestyle · Xiaohongshu · 137K+
CHINA
妮妮别再圆惹FOOD · Xiaohongshu · 214K+
CHINA
一达芙YiBEAUTY · Xiaohongshu · 768K+
CHINA
袁启聪AUTOMOTIVE · Xiaohongshu · 112K+
CHINA
lucky_gougouBEAUTY · Xiaohongshu · 217K+
CHINA
芋泥奶酪球球球Lifestyle · Xiaohongshu · 40K+
CHINA
TC在中国FOOD · Xiaohongshu · 784K+
CHINA
方由理BEAUTY · Xiaohongshu · 441K+
CHINA
煎饼BEAUTY · Douyin · 712K+
CHINA
酷车驿站AUTOMOTIVE · Douyin · 287K+
CHINA
Car 引擎AUTOMOTIVE · Douyin · 34K+
CHINA
兔姐说车AUTOMOTIVE · Xiaohongshu · 17K+
AMERICA
子文又饿了FOOD · Douyin · 905K+
CHINA
柯景腾FOOD · Douyin · 647K+
CHINA
章余飞不是章鱼飞FOOD · Douyin · 747K+
CHINA
一只理智雷LIFESTYLE · Douyin · 22K+
CHINA
huanhuanhahaLIFESTYLE · Xiaohongshu · 122K+
CHINA
leebq清清LIFESTYLE · Xiaohongshu · 106K+
CHINA
火火LandLIFESTYLE · Douyin · 4K+

Selected for audience fit, content relevance and campaign role—not follower count alone.

Creator availability and campaign terms are subject to confirmation.

FAQ

Common Questions About Entering China

Quick answers to the questions we hear most from brands considering the China market.

Do I need a local entity to sell in China?+
Not necessarily. Cross-border e-commerce (CBEC) lets you sell into China via platforms like Tmall Global and JD Worldwide without a WFOE. Products ship from bonded warehouses. It’s a lower-risk first step — you can set up a local entity later as sales grow.
How long does it take to launch on Tmall?+
For cross-border (Tmall Global), a typical timeline is 2–4 months from contract to live store — including trademark registration, store application, product listings, and design. A domestic Tmall store with a WFOE takes longer due to entity setup, usually 4–6 months total.
What does it cost to enter the China market?+
Costs vary significantly by entry model and category. A cross-border Tmall Global store has lower upfront costs (platform deposits, setup fees, monthly operations). A full WFOE with domestic Tmall adds entity registration, import licensing, and compliance. We provide a detailed budget projection during the market assessment.
Can I sell cross-border first and set up a WFOE later?+
Yes — and we often recommend this approach. Start with cross-border to validate product-market fit, build initial sales data, and learn the platform dynamics. Once volumes justify it, transition to a local entity for better margins, broader platform access, and offline distribution.
What platforms should my brand be on?+
It depends on your category, price point, and target consumer. Tmall is the default for sales. Douyin and Little Red Book (Xiaohongshu) drive discovery and content commerce. JD is strong for electronics and FMCG. PDD for cheap products. We recommend a platform mix based on your specific situation — not a one-size-fits-all approach.
About Orange Media

BUILT TO
BRIDGE
MARKETS.

New markets demand more than translation. We adapt strategy, content and execution to local audiences while protecting what makes each brand distinctive.

Rooted in China, Orange Media combines local platform expertise with cross-market execution—helping brands connect with Chinese audiences and Chinese brands expand internationally.

GLOBALCross-Market Experience
LOCALMarket-Specific Execution
CONTENTPlatform-Native Creative
COMMERCEBuilt to Convert
Start a Conversation

LET’S MAKE
THE NEXT
MARKET LOCAL.